Tuesday, May 12, 2009

A Cigar, American Pale Ale, and a Goose Island India Pale Ale walk into a bar...

After a wonderful evening sitting around, relaxing, and finally catching a break from the hassles at work, I’ve decided that life is good.

As I sat back, enjoyed the end of a nice cigar and an average micro brew, I took in the nice abnormally cool May air in. Let me just say that I’m going to try something new here, this is an attempt to meld the two of the many things I love most, movies and beer together on this blog. Let’s see if this works.

The American Bud Ale is Budweiser’s attempt at cracking into the ever growing, and wonderful micro-brew world. I found this quite humorous since the company did an ad campaign with Rob Riggle as the pitchman. It’s also interesting that while I can find a Schlitz ad from 1960, I’m unable to find any signs of these “Lager Lesson” beer commercials. Where they that embarrassed with the response that they literally *don’t* exist on the web now?

Goose Island IPAIn these ads Riggle goes on about how much better Bud is. How “darker beers” can hide their flaws easier. Of course they can. The flaws are hidden with something called “flavor.” You can’t mess up the brewing of macro pale lagers because you’ll notice every flaw in that beer. That’s why they tell you to drink the beer ice cold. If you drink nearly anything ice cold you will not be able to really capture a tenth of what it actually tastes like. The "Warm beer" problem - which is pretty much what people consider any beer over the 40 degree mark, is because the beer isn't that good.

They point out that it’s not “some import or trendy microbrew,” all while brewing beers such as Winter Bourbon Cask, Stone Mill Pale Ale, Beach Bum Blonde Ale, and Landshark Lager. Nope, no attempts at trendy microbrews here.

I’m currently sitting here drinking a real beer. A good beer. Goose Island India Pale Ale. Definitely a great brew to consume, smooth, silky, hoppy – but not overly so. About what a beer should taste like. It's a beer that as it approaches and passes that "40 degree" mark, it actually gets better. Imagine that.

Goose Island describes their beer as such:

Our IPA recalls a time when ales shipped from England to India were highly hopped to preserve their distinct taste during the long journey. The result, quite simply a hop lover's dream. And this classic ale adds a fruity aroma, set off by a dry malt middle, to ensure that the long hop finish is one you'll remember.
The weather could not be better for this one. And neither can life.

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