Monday, May 11, 2009

Star Trek winner this past weekend

Box Office Mojo has estimated that the new Star Trek reboot has earned $72.5 million dollars at the box office since it's Thursday night release.

Wolverine, a movie I finally saw this weekend, earned an estimated $27 million.

It's interesting also that Box Office Mojo reported that "According to Paramount's exit polling, Star Trek's overall audience composition was 60 percent male and 65 percent over 25 years old."

The turnout of males isn't a shock since science fiction is heavily dominated by males, but that almost two thirds of the people seeing this film were over the age of 25.

This doesn't exactly target the demographic that I thought they were going for, a demographic full of youths completely unfamiliar with Star Trek. With this kind of news I'm not sure in the end a reboot that in no way melds with the original series, movies, or spin-offs in the franchise was at all necessary.

Coming up later this month is the sequel to The DaVinci Code, Angels & Demons; the next installment of the Terminator franchise, Terminator Salvation; and for Memorial Day, the Pixar film, Up.

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